MARINE CORPS PLATOON LEADERS CLASS (PLC) JUDGE ADVOCATE PROGRAM [MAY. 30 – AUG. 8, 2020]
INTA CONFERENCE – BRANDS IN SOCIETY: THEIR INFLUENCE & RESPONSIBILITY [MAR. 16-17, 2020]
As borders soften and technology evolves at record speed, brands must develop the capacity to respond to a larger, more diverse consumer base. Today, consumers are empowered and emboldened to share their views to help shape brands—they demand that the products and services they purchase reflect their world views, that they are delivered faster and better, and that the brands they support have a social conscience.
Is this new emboldened consumer the new normal or an example of the pendulum swinging too far? Can brands truly appeal to all of their consumers or do they need to choose sides? Is the brand with a conscience a fad or here to stay? How do legal teams navigate changing norms and embrace technology and change?
Hear from key business stakeholders, sustainability and CSR experts, government officials, and legal experts as we explore:
- The impact of the Fourth Industrial Revolution on legal teams
- Building and maintaining a brand in a socially conscious world
- Brands and politics: staying silent or taking sides
- Enforcement in the court of public opinion
- Brands and corporate social responsibility (CSR) collaborations
- The economic benefit of CSR initiatives
- And more!
Complete details: Available @ inta.org/Programs/Pages/2020NewYork_Overview.aspx